The US government buys more goods and services than anyone else in the US and maybe the world. And most business owners would like to earn some of that money. The problem is many businesses don’t know where to start. If that is your dilemma, I can help.
Introducing the nine-session business incubator school for GovCon businesses!
At the end of this program, if you do the homework, you will have the following.
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• A pipeline consisting of opportunities to pursue
• A capture plan that contains specific actions to take, people to talk to, who the competitors are and who you can potentially partner with
• The right messaging designed to meet the concerns of your BEST prospects
• Call plans and what to say to whom when
• Your personalized strategy to use as you select the BEST opportunities with the HIGHEST PROBABILITY of success before you write on bid or proposal
• The information you need and a process to follow to write more winning proposals
Program Contents and Dates
Session 1– Overview of Government Contracts – June 25: 11AM – 1PM
Read Make Government Contracting Work for you Five Key words/phrases that describe your business
Session 2 – Opportunity Identification – July 9 : 11AM – 12:30PM
Schedule Demo of Federal Compass System to use for research
Research the award data to identify who spends money on your product or service
Session 3 – Preparing to Make Contact/Call Plans– July 16: 11AM – 12:00 PM
Select target agencies Identify one opportunity
Research the agency for information related to your opportunity Identify contacts within the agency
Research the incumbent contractor (If there is no incumbent – identify three companies you think will be your competition)
Document your findings on the opportunity profile form
Session 4 – Implementation Coaching on your issues –July 23: 11:30-12:30PM
Session 5 – Market Position –July 30: 11AM – Noon
What is the problem or improvement that the prospect seeks? How do you know?
What challenges does the problem present to the prospect’s organization and their work/professional life? (Examples: System availability has increased by x% or patient wait time has been reduced by x hours, or efficiency has improved resulting in faster processing and less down time and $x in savings)
Identify the key metric they will use to determine that their problem has been reduced or that their operations have improved. (See examples above)
How does your solution provide deliver their desired result?
Session 6 – Making Contact within Federal Agencies – August 6: 11AM – Noon
Complete the activities in the self-study class “Messaging Techniques that open minds and doors
Session 7 – Introduction to Capture – August 13: 11AM – 1PM
Continue making contact to fully identify the concerns of the prospect, the positioning of your competition and your best strategy to win
Session 8 – Implementation Coaching on your issues – August 20: 11:30AM to 12:30
Session 9 – Writing proposals and graduation – August 27: 11AM – 1PM
Investment: $2,600 – payment plans available!
Frequently Asked Questions
Why should I pay you when every government agency and many state and local organizations, like PTACs, offer training on how to do business with the government for free?
This is my favorite question to answer. Those free programs, while valuable, provide you with an overview of the process from the government’s perspective. What I deliver to you is a step-by-step plan created by people who have WON contracts and AWARDED contracts. You will have assignments designed to give you immediate hands-on practice DOING what is necessary to win as well as instructions on HOW to implement what you learn.
And, most importantly, I am going to COACH you as you take action to move your business through the processes necessary to win government contracts.
I’m not a group person. Can’t I get this program delivered just for me?
Of course, everything is available – for a price.
But the reality is that studies, like those conducted by Stanford University, confirm that people learn best from a group of peers. The group experience is particularly meaningful for new companies because many share the same challenges learning and implementing the same skills. The sharing of ideas, challenges, and SOLUTIONS by other businesspeople walking the same path is mutually beneficial, empowering and enlightening. And the connections you make in this program will pay dividends for your business for years to come.